About Me

Excellence is a Process Not a Destination

I’m Sannah 

I created sannahvinding.com to inspire and help other business professionals to reflect and succeed with their innovation challenges. Innovation is not just about processes and products, it’s also about people.

I’m a creative business professional with about 20 years of experience in innovative product development, B2B marketing, and process excellence within the consumer electronics and the global human-machine interface industry.

I started my blog because I have a passion for innovative products that can improve people’s lives. I wanted to share my experience (personal and professional journey) through success and challenges. I hope you enjoy my articles about my experiences with innovation, design, technology, marketing, and corporate culture.  


Increased New Product Sales YoY


New Customer Growth YoY


Reduced Product Development Time By


Solutions based on new technology

Providing the right level of guidance at the right times is a critical leadership skill.”

My Passion

I have a passion for defining and implementing scalable processes and systems in order to deliver best-in-class product development, database management, and promotional communications programs.

I know how to help create new ideas, solve problems and develop strategies to help business leaders realize their goals. 

  • Adapt to rapidly changing technology
  • Explore solutions based on new technology
  • Content Strategy
  • Product Reviews

Expert in B2B and purpose-driven brand strategy growth with the leveraging of SEO, content development, marketing automation, lead generation, and educational drip campaigns.

Let’s Learn Together