Visual Marketing Content
it all relates to each other!
We all consume content much different now due to the change in technology – think of all the news technology: smart phones, tablets, different kind of social/news/game apps etc – this affects us all when we communicate and it will also affect how we communicate within our organization. Photos, illustrations, infographics etc are some of the visual content you can use to capture the attention of your target audience.
So why is ‘easier’ to reach your audience with visual communication? It’s because your content is attractive and memorable.
# 81% of people only skim the content they read online # People form a first impression in a mere 50 milliseconds # Posts that include images produce 650 higher engagement than text-only posts # The brain processes visual information 60,000 times faster then the times it takes for the brain to decode text # Visual content makes up 93% of all human communication
What will people remember:
Studies shows that people tend to remember about:
- 20% of what they read
- 10% of what they hear
In comparison, studies have shown that people tend to remember:
- 80% of what they see and do
How can you use visual communication within your organization?
I use photos and illustrations in my everyday work – from project timelines, roadmaps, NPI status updates, analysis tools/goals/results, white gap analysis – get started in your own organization and start to see and feel the difference. Here are some examples: