Industry Engagement
I work inside the electronics and manufacturing ecosystem, not adjacent to it.
My industry engagement spans executive conversations, publications, conferences, podcasts, and innovation programs across electronics, manufacturing, distribution, and supply chain.
These conversations keep my perspective grounded in real industry dialogue: how technical teams communicate, how buyers evaluate, and how leaders make decisions when complexity is high.
Speaking & Executive Conversations
Sannah speaks with industry leaders and technical audiences about how engineering, sales, marketing, and leadership teams adapt as buyer behavior, technology, and trust change across electronics and manufacturing.
ERA Conference - Austin TX
Social Selling & Social Buying: What It Is and How to Make It Work
Conference session examining how buyer behavior is changing in electronics manufacturing and why sales, marketing, and engineering teams must adapt together.
WALDOM EXECUTIVE INTERVIEW
Navigating Innovation and Leadership in Electronics Manufacturing
Executive conversation focused on leadership decision-making, innovation, and go-to-market alignment in complex technical organizations.
LEAN Summit Conference
Is Lean Marketing Really a Thing?
Discussion on applying lean principles to modern B2B marketing, focusing on experimentation, measurement, and execution discipline.
Regalix TV – Executive Interview
Using Visual Elements to Improve Product Communication
Conversation on how visual communication supports engineering clarity, usability, and decision-making across product development and manufacturing.
ERA Sales Training
Effective Communication: It’s More Than Just Talking
Training session focused on listening, clarity, and communication as core capabilities in technical sales and leadership environments.
Podcast Host & Industry Dialogue
Through the Leadership in Manufacturing podcast and guest appearances on industry shows, Sannah explores how technical leaders communicate, make decisions, and build trust across electronics, manufacturing, distribution, and supply chain.
Leadership In Manufacturing Podcast
Founder & Host
Focused on real leadership challenges in electronics, manufacturing, distribution, and supply chain organizations.
Content Marketing, Engineered
Marketing credibility, technical storytelling, and trust in electronics manufacturing.
The Kula Ring Podcast
Refining Manufacturing Marketing to Better Target Engineers
Conversation on translating engineering insight into clear, credible go-to-market strategy.
The Mindshift Podcast
How to Drive Growth Through Agility and Innovation
Exploring leadership mindset, innovation as a process, and navigating change in technical organizations.
Beyond Fulfillment (Dave Gulas)
Engineering-to-marketing transition, leadership consistency, and decision-making in technical teams.
The B2B Growth Marketer
Building a Holistic Content Strategy
Discussion on aligning engineering expertise, content strategy, and buyer behavior to drive sustainable B2B growth.
Industry Publishing & Editorial Work
Sannah contributes industry articles and editorial perspectives on leadership, technical communication, product development, and growth strategy across electronics and manufacturing.
The Representor (ERA) – Cover Story
Leadership Skills: The Investment with Infinite ROI
Examination of leadership development, communication, and long-term value creation in electronics manufacturing organizations.
LPPDE.org
Lean Is Not Just for Manufacturing Anymore
Perspective on extending lean thinking into product development and innovation systems.
All About Circuits
Considerations for Using Light Pipes to Improve HMI Design
Technical article addressing design considerations for human-machine interfaces in electronic systems.
EPS News
How to Boost Profits Through Lean Product Development
Practical guidance on applying lean principles to improve product development outcomes and profitability.
Industry Leadership & Advisory Roles
Sannah contributes as a judge and advisor for industry and academic innovation programs, bringing an engineering and go-to-market perspective to leadership, execution, and growth decisions in manufacturing and technology.
Lean Diamonds Awards
Judge (2023–2024)
Evaluating excellence in lean principles, operational improvement, and innovation across manufacturing organizations.
The Science of Improving Innovation (LPPDE)
Chairman of the Board (2020–2021) | Board Member (2018–2021)
Leadership roles supporting lean product development, innovation systems, and executive education.
UC San Diego – Triton Innovation Challenge
Judge for a university-led innovation competition focused on emerging technologies, sustainability, and applied engineering solutions.
Electronic Components Industry Association (ECIA)
Industry Recruiting Committee Member
Contributing to initiatives focused on talent development and workforce engagement in the electronics industry.
Industry Recognition & Media Coverage
Industry recognition and media coverage highlighting Sannah Vinding’s leadership, technical background, and contributions across electronics, manufacturing, and go-to-market strategy.
Women Leaders in Electronics Awards 2025
Finalist for the Women Leaders in Electronics Awards 2025 by Electronics Weekly, recognizing leadership and industry impact across electronics.
Featured by Electronic Specifier
Coverage of Sannah Vinding’s Waldom Executive Interview on leadership, innovation, AI, automation, and digitalisation in electronics manufacturing.
These engagements reflect how I stay grounded in the realities of engineering-driven growth and leadership, and why the insights shared across this site are shaped by practice, not abstraction.
Where engineering, go-to-market systems, and AI meet.
Technical B2B buyers now evaluate long before they talk to sales. They search, compare, validate, and build trust through digital signals, technical content, product data, and AI-shaped discovery.
Engineering truth needs connected go-to-market systems, clear positioning, and execution buyers can trust.
The companies that build clarity early will earn trust faster. Companies that treat go-to-market as a system will compete before the decision is already underway.