Leadership & B2B Marketing Strategist

Technical Engineering Expert

Electronics Industry Pro


How can B2B component manufacturers use information to win deals?

To win in the digital B2B environment manufacturers must drive growth by enabling customers’ confidence in their own decisions through supporting them with educational industry information.

How does digital marketing work for electronics manufacturers?

Engineers uses digital, self-service and in-person channels to research solutions for their problems, manufacturers need to be present in the digital space to stand out as industry experts and the chance of landing new business for new customers.

The B2B purchasing process has changed, but your sales strategy hasen't. What to do next.

Understand your customers’ intent and identify their decision/buyers’ journey – The B2B buyer’s journey is not a linear process anymore.


The number of people going online to look up solutions (answers) are increasing every day.

Digital marketing is important because it connects a business with its customers when they are online.


Prefer not to interact with a sales rep as the primary source of information.



Of the B2B buyer’s journey is now spent researching independently online.

Source: Gartner


The Mind The Innovation Leadership Podcast is the essential resource for honing your leadership skills, specifically crafted to elevate your abilities within the electronics manufacturing sector. Leadership mastery is not an overnight feat—it’s a continuous journey, often hindered by a lack of formal training that can impede the formation of high-performing teams.

By dedicating resources to nurture our leaders, we pave the way for the creation of outstanding teams. The moment we halt our investment in team member development is the moment we forfeit our ability to forge exemplary teams.

Our podcast is a treasure trove of knowledge, presenting the freshest trends and leading practices in leadership development. With a laser focus on empowering leaders in the electronics manufacturing industry, we’re here to steer you towards cultivating successful teams that are the engine of innovation. Embark with us on the voyage to exceptional leadership, and ignite the spark that propels your team towards excellence.

A must-listen for every modern business leader

Sannah’s real-world experience informs her insightful and pointed interviews. Both fun and informative, MTI is a must-listen for every modern business leader.



I’m Sannah

I am a seasoned manufacturing marketing strategist with over 20 years of experience in cutting-edge product development, B2B marketing, and process improvement in the consumer electronics and global human-machine interface sectors. As a technical engineer and B2B marketing expert, I provide insightful solutions for the electronic component manufacturing industry.


let’s learn together

Brand awareness

A brand strategy is essential for a manufacturing organization as it helps to define the organization’s unique identity and purpose, and it serves as a guiding force for all marketing and communication efforts.

Voice of the Customer

The voice of the customer is an essential component of a customer-centric approach to business, and it can help manufacturing organizations to better serve their customers and achieve long-term success.

Digital Strategy

Having a digital strategy is essential for manufacturing organizations in today’s digital world, as it helps to ensure that the organization is positioned to effectively compete and thrive in the digital marketplace

connect with me on social media


let’s learn together

let’s connect and succeed together in the digital manufacturing space!