B2b Manufacturing Marketing Consulting
Sales & marketing strategist with deep expertise in electronics manufacturing
WHAT
How can B2B component manufacturers use information to win deals?
To win in the digital B2B environment manufacturers must drive growth by enabling customers’ confidence in their own decisions through supporting them with educational industry information.
How does digital marketing work for electronics manufacturers?
Engineers uses digital, self-service and in-person channels to research solutions for their problems, manufacturers need to be present in the digital space to stand out as industry experts and the chance of landing new business for new customers.
The B2B purchasing process has changed, but your sales strategy hasen't. What to do next.
Understand your customers’ intent and identify their decision/buyers’ journey – The B2B buyer’s journey is not a linear process anymore.
WHY
The number of people going online to look up solutions (answers) are increasing every day.
Digital marketing is important because it connects a business with its customers when they are online.
60%
Prefer not to interact with a sales rep as the primary source of information.
Source:Forrester
27%
Of the B2B buyer’s journey is now spent researching independently online.
Source: Gartner
WHO
Electronic Component Manufacturers that works with us have these pain points:
- They want to create their marketing foundation but not ready to hire someone fulltime.
- Their marketing team can execute but needs strategic oversight and coaching.
- They know that content is important but they’re not sure how to build the content engine.
- They need help aligning sales with marketing.
- Need help to create the future of your organizations B2B content to win more deals.
Electronic Manufacturer Representatives that works with us have these pain points:
- They want to make themselves more valuable to their customer base (like engineers, procurement, manufacturers owners, and distribution channel) but they need help identifying their customer’s behaviors.
- Not sure how to start building brand awareness and win more deals faster.
- Their website information is not geared toward their main customers like design engineers, mechanical engineers, and electrical engineers and needs a digital strategy to start building a content engine.
Services
brand awareness
Specialize in maximizing brand awareness for B2B companies by assessing market landscape, trends, and opportunities, and identifying priorities within the industry to set the strategic focus to further develop your position within the industry.
buyer’s journey & positioning
Help companies conduct voice of the customer research in order to build out persona(s), buyer’s journey, positioning, and messaging that’s used consistently across all marketing assets.
content strategy
Advise manufacturing companies on their content strategy, including how to pick relevant, SEO- friendly topics as well as how to re-package and re-use content to get the most out of each piece
sales enablement strategy
I’m Sannah
I’m a creative business professional with about 20 years of experience in innovative product development, B2B marketing, and process excellence within consumer electronics and the global human-machine interface industry.
I’m a strategic marketer and specialist that creates custom B2B digital marketing solutions specifically in the electronic component manufacturing industry.
let’s talk
Brand awareness
I specialize in maximizing brand awareness for B2B manufacturers by assessing the market landscape, trends and opportunities, and identifying priorities within the industry to set the strategic focus to further develop your position within the manufacturing industry.
Voice of the Customer
I help companies conduct voice of the customer research in order to build out persona(s), buyer’s journey, positioning, and messaging that’s used consistently across all marketing assets.
Digital Strategy
Advise electronic component manufacturing companies on their content strategy, including how to pick relevant, SEO- friendly topics as well as how to re-package and re-use content to get the most out of each piece.
book a meeting
Up for a chat?
Let’s connect, talk goals, make some plans, and share some advice.