Leadership & B2B Marketing Strategist
Technical Engineering Expert
Electronics Industry Pro
WHAT
How can B2B component manufacturers use information to win deals?
To win in the digital B2B environment manufacturers must drive growth by enabling customers’ confidence in their own decisions through supporting them with educational industry information.
How does digital marketing work for electronics manufacturers?
Engineers uses digital, self-service and in-person channels to research solutions for their problems, manufacturers need to be present in the digital space to stand out as industry experts and the chance of landing new business for new customers.
The B2B purchasing process has changed, but your sales strategy hasen't. What to do next.
Understand your customers’ intent and identify their decision/buyers’ journey – The B2B buyer’s journey is not a linear process anymore.
WHY
The number of people going online to look up solutions (answers) are increasing every day.
Digital marketing is important because it connects a business with its customers when they are online.
60%
Prefer not to interact with a sales rep as the primary source of information.
Source:Forrester
27%
Of the B2B buyer’s journey is now spent researching independently online.
Source: Gartner
Blog
The Importance of Leveraging LinkedIn for Social Selling & Social Buying in Manufacturing
Understanding the Benefits of Social Selling & Social Buying Through LinkedIn for Industrial Manufacturing
How Video Thumbnails Can Boost Your Email Click-Through Rates
The word “video” in the subject line alone can boost open rates. With a few simple steps, you can make the most of this powerful marketing tool to boost engagement with your emails!
Why Manufacturing Organizations Should Embrace a Human-Centered Marketing Strategy
Learn about the benefits of adopting a human-centered marketing approach in the manufacturing industry from a professional who has firsthand experience with its positive impact on an organization’s marketing efforts.”
Why Sales and Marketing should always be working together to maximize growth
When sales and marketing work together, they can achieve double-digit growth year after year.
In this article, I’ll teach you how sales and marketing can work together to increase revenue, reduce costs, and create long-term relationships.
Why Should Manufacturing Companies Use Video Content in their Marketing Strategy?
Do you know why manufacturing companies should consider using video content in their marketing strategy? In this post, I’m going to share why video content marketing should be part of your overall marketing strategy
Develop a Marketing Plan That Works For Your Manufacturing Company
marketing plans aren’t just for large companies; small manufacturing firms can benefit from having a plan too. By developing a clear strategy for promoting your products, you can ensure that your company is reaching its maximum potential.
Why do you need MQL’s (marketing qualified leads)?
If you’re looking for ways to increase sales and grow your business, you should always be prioritizing lead generation and marketing qualified leads. These two areas will give you access to new customers and prospects, which means increased revenue and profits
Digital Marketing: Why it Matters for Manufacturers
A manufacturer can use digital marketing to reach their customers more effectively. This article explains why manufacturers should care about digital marketing.
Free Process Template
Process maps help to understand how work gets completed within an organization. They identify bottlenecks, repetition, and delays. Download your free flow & process template here.
Podcast
The Mind The Innovation Leadership Podcast is tailored to help you develop the skills required to enhance your leadership abilities. Mastery of leadership skills is an ongoing process, and not something that can be learned overnight. Unfortunately, most individuals never receive proper training, which can impact their ability to form high-performing teams.
By investing in our leaders’ growth, we ensure that we always have the potential to build great teams. However, if we stop investing in our team members’ growth, we risk losing the capacity to create exceptional teams.
Join our podcast to learn more about the latest trends and best practices in leadership development. Our focus is on empowering leaders in the electronics manufacturing industry to build successful teams and drive innovation. Let us guide you on the path to becoming an exceptional leader, so that you can inspire and motivate your team to achieve greatness.
A must-listen for every modern business leader
Sannah’s real-world experience informs her insightful and pointed interviews. Both fun and informative, MTI is a must-listen for every modern business leader.
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I’m Sannah
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let’s learn together
Brand awareness
A brand strategy is essential for a manufacturing organization as it helps to define the organization’s unique identity and purpose, and it serves as a guiding force for all marketing and communication efforts.
Voice of the Customer
The voice of the customer is an essential component of a customer-centric approach to business, and it can help manufacturing organizations to better serve their customers and achieve long-term success.
Digital Strategy
Having a digital strategy is essential for manufacturing organizations in today’s digital world, as it helps to ensure that the organization is positioned to effectively compete and thrive in the digital marketplace