Engineer. Marketing leader. Systems builder.
Product Marketing
& GTM Director.
Electronics · Semiconductors · Industrial B2B
Most B2B growth problems are not marketing problems.
They are system problems.
I’m an engineer and product marketing and go-to-market leader who connects technical complexity with clearer positioning, better product data, and stronger commercial execution.
With a master’s in mechanical engineering and experience across electronics, semiconductors, and manufacturing, I understand both the technology and what it takes to bring it to market.
I build the teams and systems behind that work, including product marketing functions, portfolio strategy, launch processes, engineering discovery, and product data infrastructure. I hire, coach, and develop the people who run them.
Based in San Diego, California · Global leadership experience
Technical University of Denmark
Selected business impact
Commercial results. Global execution.
- 55%
- Increase in category profitability
- 114,000
- SKUs unified to power product discovery, internal sales tools, and distributor workflows
- 30%
- Growth in organic sessions YoY; engaged traffic grew 28% YoY
- 96.6%
- Increase in organic search traffic through category strategy and technical discovery
How I work
Connect the expertise.
Build the system.
Make technical expertise easier to find.
Make product value easier to understand.
Make commercial execution easier.
Growth depends on how the whole commercial system works. I connect product, engineering, marketing, sales, and distribution around clear positioning, reliable product information, and shared commercial priorities.
By combining category strategy, application expertise, technical content, and product discovery, I build systems that earn lasting organic visibility. They help buyers evaluate products and equip sales and distribution teams with the messaging and technical resources to turn interest into informed conversations and qualified opportunities.
I use AI as a working partner for analysis, research, and market intelligence, applying my engineering and commercial experience to guide strategy and execution.
Product & portfolio strategy
Positioning, pricing, category profitability, and commercialization across complex technical portfolios.
Global go-to-market
End-to-end commercial frameworks connecting product roadmaps to positioning, new product introductions, distribution activation, and engineering-led discovery.
Teams & leadership
Building product marketing functions, developing people, and connecting teams around shared priorities.
Product data & market intelligence
Product information infrastructure, category analysis, and market intelligence. AI supports research and execution within the commercial systems I design.
Career highlights
Built through
experience.
Leadership across semiconductors, electronic components, lighting, and medical device technology.
SV Growth Systems
Product Marketing & Go-to-Market Advisor
June 2026 to Present
Advising leaders and building practical go-to-market systems for electronics, semiconductor, and industrial B2B organizations. Connecting positioning, product data, and AI-enabled workflows to improve commercial execution.
Micro Commercial Components
Digital Marketing Director | Global Product Marketing & GTM Lead
September 2022 to June 2026
Built and scaled the product marketing function, partnering with product, engineering, sales, and executive leadership to connect portfolio strategy with market execution.
- Designed the go-to-market system connecting positioning, product launches, technical content, engineering discovery, and distribution activation.
- Grew organic sessions 30% YoY and organic search traffic 96.6% through category strategy, application expertise, and technical content.
- Built distribution programs with DigiKey, Mouser, Farnell, and Arrow, and shortened launch and campaign development cycles 20%.
Visual Communications Company
Executive Director of Product Development & Marketing
January 2015 to March 2022
Led product marketing, product development, and portfolio strategy for a global electronic components manufacturer, owning the lifecycle from product definition to commercialization.
- Owned positioning, pricing, and go-to-market execution, increasing category profitability 55%, tripling lead generation, and expanding market share 15% in key categories.
- Led product information infrastructure development for 114,000 SKUs, connecting technical product data, internal sales and pricing tools, website publishing, and automated distributor price books.
- Built the company’s first searchable digital product catalog, making technical resources accessible to engineers and driving 22% YoY website traffic growth.
Earlier roles include
Senior Manager of Product Development & Marketing at
Aurora Lighting
and
Innovation & Product Portfolio Manager at Oticon
,
Industry perspective
I host conversations with leaders across electronics,
manufacturing, distribution, and supply chain. Through 150+
interviews, I explore how people lead technical teams, build
trust, adopt new technology, and turn insight into action.
Author of the forthcoming book Visible or Invisible,
on how industrial B2B buyers discover and evaluate suppliers.
Former board chair of the Lean Product & Process
Development Exchange.
Contact
For product marketing, portfolio, and go-to-market leadership
opportunities, advisory work, and industry conversations.
Learning from
the people leading.
Leadership in Manufacturing
Let’s connect.