Technology Marketing Strategist
B2B Product Marketing
Product & Process Innovator
WHAT
How can B2B component manufacturers use information to win deals?
To win in the digital B2B environment manufacturers must drive growth by enabling customers’ confidence in their own decisions through supporting them with educational industry information.
How does digital marketing work for electronics manufacturers?
Engineers uses digital, self-service and in-person channels to research solutions for their problems, manufacturers need to be present in the digital space to stand out as industry experts and the chance of landing new business for new customers.
The B2B purchasing process has changed, but your sales strategy hasen't. What to do next.
Understand your customers’ intent and identify their decision/buyers’ journey – The B2B buyer’s journey is not a linear process anymore.
WHY
The number of people going online to look up solutions (answers) are increasing every day.
Digital marketing is important because it connects a business with its customers when they are online.
60%
Prefer not to interact with a sales rep as the primary source of information.
Source:Forrester
27%
Of the B2B buyer’s journey is now spent researching independently online.
Source: Gartner
Blog
Why Manufacturing Organizations Should Embrace a Human-Centered Marketing Strategy
Learn about the benefits of adopting a human-centered marketing approach in the manufacturing industry from a professional who has firsthand experience with its positive impact on an organization’s marketing efforts.”
Why Sales and Marketing should always be working together to maximize growth
When sales and marketing work together, they can achieve double-digit growth year after year.
In this article, I’ll teach you how sales and marketing can work together to increase revenue, reduce costs, and create long-term relationships.
Why Should Manufacturing Companies Use Video Content in their Marketing Strategy?
Do you know why manufacturing companies should consider using video content in their marketing strategy? In this post, I’m going to share why video content marketing should be part of your overall marketing strategy
Develop a Marketing Plan That Works For Your Manufacturing Company
marketing plans aren’t just for large companies; small manufacturing firms can benefit from having a plan too. By developing a clear strategy for promoting your products, you can ensure that your company is reaching its maximum potential.
Why do you need MQL’s (marketing qualified leads)?
If you’re looking for ways to increase sales and grow your business, you should always be prioritizing lead generation and marketing qualified leads. These two areas will give you access to new customers and prospects, which means increased revenue and profits
Digital Marketing: Why it Matters for Manufacturers
A manufacturer can use digital marketing to reach their customers more effectively. This article explains why manufacturers should care about digital marketing.
Free Process Template
Process maps help to understand how work gets completed within an organization. They identify bottlenecks, repetition, and delays. Download your free flow & process template here.
Podcast
I’m Sannah
I’m a creative business professional with about 20 years of experience in innovative product development, B2B marketing, and process excellence within consumer electronics and the global human-machine interface industry.
I’m an engineer, B2B marketing strategist, and a process excellence consultant that creates custom B2B digital marketing solutions specifically in the electronic component manufacturing industry.
let’s learn together
Brand awareness
A brand strategy is essential for a manufacturing organization as it helps to define the organization’s unique identity and purpose, and it serves as a guiding force for all marketing and communication efforts.
Voice of the Customer
The voice of the customer is an essential component of a customer-centric approach to business, and it can help manufacturing organizations to better serve their customers and achieve long-term success.
Digital Strategy
Having a digital strategy is essential for manufacturing organizations in today’s digital world, as it helps to ensure that the organization is positioned to effectively compete and thrive in the digital marketplace