Technology Marketing Strategist

B2B Product Marketing

Product & Process Innovator

WHAT

How can B2B component manufacturers use information to win deals?

To win in the digital B2B environment manufacturers must drive growth by enabling customers’ confidence in their own decisions through supporting them with educational industry information.

How does digital marketing work for electronics manufacturers?

Engineers uses digital, self-service and in-person channels to research solutions for their problems, manufacturers need to be present in the digital space to stand out as industry experts and the chance of landing new business for new customers.

The B2B purchasing process has changed, but your sales strategy hasen't. What to do next.

Understand your customers’ intent and identify their decision/buyers’ journey – The B2B buyer’s journey is not a linear process anymore.

WHY

The number of people going online to look up solutions (answers) are increasing every day.

Digital marketing is important because it connects a business with its customers when they are online.

60%

Prefer not to interact with a sales rep as the primary source of information.

Source:Forrester

27%

Of the B2B buyer’s journey is now spent researching independently online.

Source: Gartner

Blog

Podcast

I’m Sannah

I’m a creative business professional with about 20 years of experience in innovative product development, B2B marketing, and process excellence within consumer electronics and the global human-machine interface industry.

I’m an engineer, B2B marketing strategist, and a process excellence consultant that creates custom B2B digital marketing solutions specifically in the electronic component manufacturing industry.

let’s learn together

Brand awareness

A brand strategy is essential for a manufacturing organization as it helps to define the organization’s unique identity and purpose, and it serves as a guiding force for all marketing and communication efforts.

Voice of the Customer

The voice of the customer is an essential component of a customer-centric approach to business, and it can help manufacturing organizations to better serve their customers and achieve long-term success.

Digital Strategy

Having a digital strategy is essential for manufacturing organizations in today’s digital world, as it helps to ensure that the organization is positioned to effectively compete and thrive in the digital marketplace

connect with me on social media

 

let’s learn together

let’s connect and succeed together in the digital manufacturing space!