Technology Marketing Strategist

B2B Product Marketing

Product & Process Innovator

WHAT

How can B2B component manufacturers use information to win deals?

To win in the digital B2B environment manufacturers must drive growth by enabling customers’ confidence in their own decisions through supporting them with educational industry information.

How does digital marketing work for electronics manufacturers?

Engineers uses digital, self-service and in-person channels to research solutions for their problems, manufacturers need to be present in the digital space to stand out as industry experts and the chance of landing new business for new customers.

The B2B purchasing process has changed, but your sales strategy hasen't. What to do next.

Understand your customers’ intent and identify their decision/buyers’ journey – The B2B buyer’s journey is not a linear process anymore.

WHY

The number of people going online to look up solutions (answers) are increasing every day.

Digital marketing is important because it connects a business with its customers when they are online.

60%

Prefer not to interact with a sales rep as the primary source of information.

Source:Forrester

27%

Of the B2B buyer’s journey is now spent researching independently online.

Source: Gartner

Blog

Podcast

Services

brand awareness

Specialize in maximizing brand awareness for B2B companies by assessing market landscape, trends, and opportunities, and identifying priorities within the industry to set the strategic focus to further develop your position within the industry.

buyer’s journey & positioning

Help companies conduct voice of the customer research in order to build out persona(s), buyer’s journey, positioning, and messaging that’s used consistently across all marketing assets.

content strategy

Advise manufacturing companies on their content strategy, including how to pick relevant, SEO- friendly topics as well as how to re-package and re-use content to get the most out of each piece

sales enablement strategy

I have the core understanding, experience, and expertise in creating a sales enabling strategy that drives growth. Turning marketing into a new revenue source and providing your sales teams a new way to sell’s in today’s consumer-driving environment.

I’m Sannah

I’m a creative business professional with about 20 years of experience in innovative product development, B2B marketing, and process excellence within consumer electronics and the global human-machine interface industry.

I’m an engineer, B2B marketing strategist, and a process excellence consultant that creates custom B2B digital marketing solutions specifically in the electronic component manufacturing industry.

let’s talk

Brand awareness

I specialize in maximizing brand awareness for B2B manufacturers by assessing the market landscape, trends and opportunities, and identifying priorities within the industry to set the strategic focus to further develop your position within the manufacturing industry.

Voice of the Customer

I help companies conduct voice of the customer research in order to build out persona(s), buyer’s journey, positioning, and messaging that’s used consistently across all marketing assets.

Digital Strategy

Advise electronic component manufacturing companies on their content strategy, including how to pick relevant, SEO- friendly topics as well as how to re-package and re-use content to get the most out of each piece.

Up for a chat?

Let’s connect, talk goals, make some plans, and share some advice.