About me
I’m Sannah
I’m a creative business professional with about 20 years of experience in innovative product development, B2B marketing, and process excellence within consumer electronics and the global human-machine interface industry.
Forward-thinking with a proven track record of driving results in revenue, margins, customer acquisition, global market penetration, and new product launches.
Diverse industry knowledge in the development, manufacturing, and distribution of semiconductors, electronics, and medical products.
I’m a naturally strategic thinker and creative problem solver equipped with an engineering know-how mindset.
- Customer-Centric Mindset 92%
- Ideation Expertise 90%
- Digital Marketing Stategy 99%
Digital Marketing is Never a Magic Pill
However, it can be an effective tool if used properly within a coordinated strategy.
STRATEGY
I know how to help create new ideas, solve problems and develop strategies to help business leaders realize their goals. My greatest contribution to any organization lies in my natural ability to interact positively and proactively with people. Management is about people – H2H (human to Human).
DIGITAL MARKETING
Expert in B2B product marketing and value-driven brand strategy growth with the leveraging of customer-centric marketing, ideation and marketing research, SEO, content development, marketing automation, lead generation, and sales enablement campaigns.
INNOVATION
I have a passion for defining and implementing scalable processes and systems in order to deliver best-in-class product development, database management, and promotional communications programs with a focus on quality, efficiency, and scale.
%
B2B Brand Awareness Growth YoY
%
Increased new Product Sale YoY
%
New Customer Growth YoY
Product Marketing Expert
Passionate and strategic executive with 20+ years of multi-faceted and leadership experience. Forward-thinking with a proven track record of driving results in revenue, margins, customer acquisition, global market penetration, and new product launches. Diverse industry knowledge in the development, manufacturing, and distribution of semiconductors, electronics, and medical products. Adept in transforming business data into profitable realities through planning, project management, and cross-functional team leadership.
Creator, Producer, and Host
Launched Mind The Innovation Podcast for leaders who are ready to elevate their skillset to new levels.
Interview business leaders from around the world bi- weekly to share their visions and roadmaps for achieving success.
Founder, Facilitator, and Moderator
Created a community of professionals committed to motivating, educating, and inspiring others to embrace innovation in daily business practices.
Facilitate and moderate in a cross-industry Mastermind format, sharing proven successes in strategic frameworks that inspire innovation, increase capacity, enable lasting change, improve productivity, and intensify satisfaction.
Speaker
I love to share my learnings and my talks on marketing and product development (visual management, agile lean product development) are inspirational and actionable.
Turning marketing into a new revenue source
Brand awareness
I specialize in maximizing brand awareness for B2B manufacturers by assessing the market landscape, trends and opportunities, and identifying priorities within the industry to set the strategic focus to further develop your position within the manufacturing industry.
Voice of The customer
I help companies conduct voice of the customer research in order to build out persona(s), buyer’s journey, positioning, and messaging that’s used consistently across all marketing assets.
Digital marketing strategy
Advise manufacturing companies on their content strategy, including how to pick relevant, SEO- friendly topics as well as how to re-package and re-use content to get the most out of each piece.
Sales Enablement
I have the core understanding, experience, and expertise in creating a sales enabling strategy that drives growth. Turning marketing into a new revenue source and providing your sales teams a new way to sell’s in today’s consumer-driving environment.
book a meeting
Up for a chat?
Let’s connect, talk goals, make some plans, and share some advice.