About me
I’m Sannah
I’m a creative business professional with about 20 years of experience in innovative product development, B2B marketing, and process excellence within consumer electronics and the global human-machine interface industry.
Forward-thinking with a proven track record of driving results in revenue, margins, customer acquisition, global market penetration, and new product launches.
Diverse industry knowledge in the development, manufacturing, and distribution of semiconductors, electronics, and medical products.
I’m a naturally strategic thinker and creative problem solver equipped with an engineering know-how mindset.
- Master’s degree in Engineering 100%
- B2B Marketing Strategist 100%
- Process Excellence Consultant 100%
Digital Marketing is Never a Magic Pill
However, it can be an effective tool if used properly within a coordinated strategy.
STRATEGY
As a Technology Marketing Strategist, I have a talent for generating new ideas and solving problems. I am also skilled at creating strategies that help organizations achieve their goals. One of my greatest assets is my ability to connect with people and communicate with them in a positive and proactive way. I believe that strong relationships with people and understanding their needs are key to effective management.
DIGITAL MARKETING
I am an expert in B2B product marketing and have a track record of success in developing value-driven brand strategies that drive growth for manufacturing organizations. My skills include customer-centric marketing, ideation and marketing research, SEO, content development, marketing automation, lead generation, and sales enablement campaigns. I excel at leveraging these skills to drive results for manufacturing organizations.
PROCESS EXCELLENCE
I am passionate about developing and implementing scalable processes and systems to deliver top-quality product development, database management, and promotional communications programs. My focus is on achieving excellence, efficiency, and scalability in all my work
%
B2B Brand Awareness Growth YoY
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Increased new Product Sale YoY
%
New Customer Growth YoY
Technology Marketing Strategist
Passionate and strategic executive with 20+ years of multi-faceted and leadership experience. Forward-thinking with a proven track record of driving results in revenue, margins, customer acquisition, global market penetration, and new product launches. Diverse industry knowledge in the development, manufacturing, and distribution of semiconductors, electronics, and medical products. Adept in transforming business data into profitable realities through planning, project management, and cross-functional team leadership.
Creator, Producer, and Host
Launched Mind The Innovation Podcast for leaders who are ready to elevate their skillset to new levels.
Interview business leaders from around the world bi- weekly to share their visions and roadmaps for achieving success.
Founder, Facilitator, and Moderator
Created a community of professionals committed to motivating, educating, and inspiring others to embrace innovation in daily business practices.
Facilitate and moderate in a cross-industry Mastermind format, sharing proven successes in strategic frameworks that inspire innovation, increase capacity, enable lasting change, improve productivity, and intensify satisfaction.
Speaker
I am passionate about sharing my knowledge and experience with others, and my talks on marketing and product development (such as visual management and agile lean product development) are both inspiring and practical. I strive to provide actionable insights that can help others succeed.
Turn marketing into a new revenue source
Brand awareness
Voice of The customer [VOC]
Manufacturing companies that listen to and act on the VOC will have a competitive advantage over those that do not. They will be able to design and deliver products that meet the needs of their customers, which will make them more attractive to potential customers.
Digital marketing strategy
A digital marketing strategy that focuses on SEO and content can be very beneficial for a manufacturing company because it can increase visibility, engagement, conversion rates, and provide valuable customer insights.
Sales Enablement
A sales-enabling strategy can drive growth for a B2B organization by increasing sales, improving customer relationship management, increasing efficiency, and enhancing the organization’s competitive advantage.
