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The Importance of Leveraging LinkedIn for Social Selling & Social Buying in Manufacturing

The Importance of Leveraging LinkedIn for Social Selling & Social Buying in Manufacturing

by Sannah Vinding | B2B Marketing, Marketing Manufacturing

Social Selling & Buying: Why It Matters The manufacturing industry is facing immense change, disruption, and intense competition. But even in the face of such challenging conditions, digital transformation provides an opportunity to unlock new revenue generation....
How Video Thumbnails Can Boost Your Email Click-Through Rates

How Video Thumbnails Can Boost Your Email Click-Through Rates

by Sannah Vinding | B2B Marketing, Manufacturing, Marketing, Marketing Manufacturing

Maximizing Engagement with Visual Content in Email Marketing Video thumbnails in an email can help grab the attention of potential customers and draw them in to learn more. They provide a visual cue that is eye-catching and introduces the content in a way that...
Why Manufacturing Organizations Should Embrace a Human-Centered Marketing Strategy

Why Manufacturing Organizations Should Embrace a Human-Centered Marketing Strategy

by Sannah Vinding | B2B Marketing, Manufacturing, Marketing Manufacturing

A Personalized Approach Can Benefit Your Business and Build Stronger Customer Relationships Recent surveys have shown that over 50% of business people respond better to friendlier, more humanized messages than direct ones. But why are companies so scared of humanizing...
Why Sales and Marketing should always be working together to maximize growth

Why Sales and Marketing should always be working together to maximize growth

by Sannah Vinding | B2B Marketing, Marketing

Maximize Growth as one team – How marketing and Sales can work together It seems like every day we hear stories of companies that failed because they didn’t work together. They had two separate departments with conflicting goals. This is why sales and...
Why Should Manufacturing Companies Use Video Content in their Marketing Strategy?

Why Should Manufacturing Companies Use Video Content in their Marketing Strategy?

by Sannah Vinding | B2B Marketing, Manufacturing, Marketing, Marketing Manufacturing, video

Why is video content marketing so important? Video content marketing has become a huge trend over the past few years. It’s not just for YouTube anymore; companies from all industries are using video content as part of their marketing strategy. Manufacturers who...
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