by Sannah Vinding | AI and Technical Discovery, B2B Marketing, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Manufacturing, Marketing, Marketing Manufacturing
AI Erased the Build Constraint. Focus Is the New One. For years, the hardest question in electronics was whether you could build the thing. Could the parametric search return the right part. Could the component data be clean enough that an engineer would trust it....
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Manufacturing, Process Improvement
When knowledge gets stuck, AI exposes it In technical B2B organizations, growth often breaks where knowledge gets stuck. Product knowledge lives in one place. Customer insight lives somewhere else. Engineering expertise sits with experienced people. Sales hears what...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Manufacturing
The AI Adoption Gap in Manufacturing Isn’t a Technology Problem One quarter of your workforce is using AI several times a week. Nearly half report no AI involvement in their role at all. And the gap between your leadership team and your engineers on the floor...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Manufacturing, Marketing, Marketing Manufacturing
Marketing Is No Longer a Creative Service It Is Technical Infrastructure This Is Not a Content Problem It’s an Operating Model Problem If your Product Marketing Managers spend their days fulfilling internal requests for “snazzy brochures,” and your team is still...
by Sannah Vinding | B2B Marketing, Manufacturing, Marketing, Marketing Manufacturing
Maximizing Engagement with Visual Content in Email Marketing Video thumbnails in an email can help grab the attention of potential customers and draw them in to learn more. They provide a visual cue that is eye-catching and introduces the content in a way that...
by Sannah Vinding | B2B Marketing, Manufacturing, Marketing Manufacturing
A Personalized Approach Can Benefit Your Business and Build Stronger Customer Relationships Recent surveys have shown that over 50% of business people respond better to friendlier, more humanized messages than direct ones. But why are companies so scared of humanizing...
