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How Video Thumbnails Can Boost Your Email Click-Through Rates

How Video Thumbnails Can Boost Your Email Click-Through Rates

by Sannah Vinding | B2B Marketing, Manufacturing, Marketing, Marketing Manufacturing

Maximizing Engagement with Visual Content in Email Marketing Video thumbnails in an email can help grab the attention of potential customers and draw them in to learn more. They provide a visual cue that is eye-catching and introduces the content in a way that...
Why Manufacturing Organizations Should Embrace a Human-Centered Marketing Strategy

Why Manufacturing Organizations Should Embrace a Human-Centered Marketing Strategy

by Sannah Vinding | B2B Marketing, Manufacturing, Marketing Manufacturing

A Personalized Approach Can Benefit Your Business and Build Stronger Customer Relationships Recent surveys have shown that over 50% of business people respond better to friendlier, more humanized messages than direct ones. But why are companies so scared of humanizing...
Why Should Manufacturing Companies Use Video Content in their Marketing Strategy?

Why Should Manufacturing Companies Use Video Content in their Marketing Strategy?

by Sannah Vinding | B2B Marketing, Manufacturing, Marketing, Marketing Manufacturing, video

Why is video content marketing so important? Video content marketing has become a huge trend over the past few years. It’s not just for YouTube anymore; companies from all industries are using video content as part of their marketing strategy. Manufacturers who...
Develop a Marketing Plan That Works For Your Manufacturing Company

Develop a Marketing Plan That Works For Your Manufacturing Company

by Sannah Vinding | B2B Marketing, Manufacturing, Marketing, Marketing Manufacturing

Why do you need MQL’s (marketing qualified leads)?

Why do you need MQL’s (marketing qualified leads)?

by Sannah Vinding | B2B Marketing, Manufacturing, Marketing, Marketing Manufacturing

Marketing qualified leads are needed for several reasons. Inbound marketing has been around since the beginning of time. However, there was a time when people thought that MQLs were dead. They believed that SQLs would always be the only type of lead available....
Digital Marketing: Why it Matters for Manufacturers

Digital Marketing: Why it Matters for Manufacturers

by Sannah Vinding | B2B Marketing, Manufacturing, Marketing, Marketing Manufacturing

Why is Digital Marketing Important for Manufacturers? In today’s competitive market, manufacturers must compete not only against other manufacturers but also against their competitors who offer similar products. Digital marketing helps manufacturers connect with...
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