by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Manufacturing, Process Improvement
When knowledge gets stuck, AI exposes it In technical B2B organizations, growth often breaks where knowledge gets stuck. Product knowledge lives in one place. Customer insight lives somewhere else. Engineering expertise sits with experienced people. Sales hears what...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Marketing, Marketing Manufacturing, Process Improvement
GROWTH BREAKS WHERE KNOWLEDGE GETS STUCK In technical B2B organizations, growth is often treated as a marketing problem. The campaign needs to perform better. The messaging needs to be sharper. The content needs to generate more leads. The sales team needs better...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Leadership and Operating Models, Marketing, Marketing Manufacturing, Process Improvement
AI Is Not Just a Tool Shift. It Is a Leadership Shift AI conversations often jump straight to job titles. Will AI replace this role?Will this function need fewer people?Will certain jobs disappear? Those questions are understandable. They are usually the questions...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Leadership and Operating Models, Process Improvement
Agentic AI is becoming the new strategy conversation The language is everywhere: agents, digital workers, autonomous workflows, orchestration, human-in-the-loop systems. Some of it is useful. Some of it is premature. Because before a company decides where agents...
by Sannah Vinding | Engineering-Driven GTM, Process Improvement, Template
The One-Page Template I Built as a Development Manager and Have Used in Every Role Since I built this template when I was a development manager at a lighting manufacturing company We had a complex product development process across multiple departments, and nobody was...
