by Sannah Vinding | AI and Technical Discovery, B2B Marketing, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Manufacturing, Marketing, Marketing Manufacturing
AI Erased the Build Constraint. Focus Is the New One. For years, the hardest question in electronics was whether you could build the thing. Could the parametric search return the right part. Could the component data be clean enough that an engineer would trust it....
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Process Improvement
Technical Buyers Are Skipping Friction There is a common misunderstanding in many AI conversations. Because AI can summarize, compare, search, and recommend faster than people can manually sort through information, it is easy to assume buyers are becoming less...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Marketing, Marketing Manufacturing, Process Improvement
GROWTH BREAKS WHERE KNOWLEDGE GETS STUCK In technical B2B organizations, growth is often treated as a marketing problem. The campaign needs to perform better. The messaging needs to be sharper. The content needs to generate more leads. The sales team needs better...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Leadership and Operating Models, Marketing, Marketing Manufacturing, Process Improvement
AI Is Not Just a Tool Shift. It Is a Leadership Shift AI conversations often jump straight to job titles. Will AI replace this role?Will this function need fewer people?Will certain jobs disappear? Those questions are understandable. They are usually the questions...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy
AEO PUTS YOU ON THE SHORTLIST. THE LAST MILE WINS THE DEAL The technical buyer who used to start at Google now starts inside ChatGPT. They run the same vendor question across Claude, Perplexity, and Gemini. They compare answers. They build a shortlist. By the time...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Manufacturing
The AI Adoption Gap in Manufacturing Isn’t a Technology Problem One quarter of your workforce is using AI several times a week. Nearly half report no AI involvement in their role at all. And the gap between your leadership team and your engineers on the floor...
