by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Leadership and Operating Models, Marketing, Marketing Manufacturing, Process Improvement
AI Is Not Just a Tool Shift. It Is a Leadership Shift AI conversations often jump straight to job titles. Will AI replace this role?Will this function need fewer people?Will certain jobs disappear? Those questions are understandable. They are usually the questions...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Leadership and Operating Models, Process Improvement
Agentic AI is becoming the new strategy conversation The language is everywhere: agents, digital workers, autonomous workflows, orchestration, human-in-the-loop systems. Some of it is useful. Some of it is premature. Because before a company decides where agents...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Leadership and Operating Models
WHY SaaS GO-TO-MARKET MODELS FAIL IN ELECTRONICS The engineering-driven GTM model electronics need in 2026 If you look at the organizational charts of most electronics manufacturers today, you will find a Go-To-Market (GTM) structure that looks suspiciously like it...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Leadership and Operating Models
Go-To-Market Fails When It Ignores Engineering Reality Most go-to-market (GTM) structures used in electronics were borrowed from software playbooks. That sounds harmless until you look at how technical buying actually works. In electronics and manufacturing, engineers...
