by Sannah Vinding | AI and Technical Discovery, B2B Marketing, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Marketing, Marketing Manufacturing, Process Improvement
GROWTH BREAKS WHERE KNOWLEDGE GETS STUCK In technical B2B organizations, growth is often treated as a marketing problem. The campaign needs to perform better. The messaging needs to be sharper. The content needs to generate more leads. The sales team needs better...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy
AEO PUTS YOU ON THE SHORTLIST. THE LAST MILE WINS THE DEAL The technical buyer who used to start at Google now starts inside ChatGPT. They run the same vendor question across Claude, Perplexity, and Gemini. They compare answers. They build a shortlist. By the time...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Manufacturing
The AI Adoption Gap in Manufacturing Isn’t a Technology Problem One quarter of your workforce is using AI several times a week. Nearly half report no AI involvement in their role at all. And the gap between your leadership team and your engineers on the floor...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Marketing Manufacturing
Why Engineers Don’t Trust AI (And What That Means for Your Visibility) Eighty-six percent of US engineers use AI tools in their daily work. Only 6% trust the results without checking them first. Nearly nine in ten verify AI outputs before acting on them: running...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing, Engineering-Driven GTM, Go-To-Market Strategy, Marketing Manufacturing
AI is reshaping industrial search. Traffic is no longer the primary metric of influence Over the last 24 months, industrial and electronics organizations have experienced a measurable change in organic search behavior: Increased zero-click searches AI-generated...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy
I Stopped Shopping and Started Learning The Friction That Forced a Change The problem was not AI. It was a fitted sheet that refused to stay on my mattress. Every night, the corners popped off. Every morning, mild irritation. Not dramatic. Just persistent enough that...
