Meet
Sannah VInding
Bridging Engineering, Marketing, and Leadership in the Electronics Industry
I bridge engineering, marketing, and leadership to drive transformation across the electronics and manufacturing industries. With more than 20 years of experience, I have helped organizations grow through product development, B2B marketing, and process excellence, using data, digital strategy, and AI to create measurable business impact.
Throughout my career, I have led initiatives that boost revenue, improve margins, increase customer acquisition, and expand global market reach. My Master’s degree in Mechanical Engineering provides a strong technical foundation, while my creative approach to strategy and marketing brings a unique blend of analytical precision and innovation. I combine engineering, creativity, and marketing insight to help organizations differentiate, innovate, and lead with confidence.
- Master’s degree in Engineering 100%
- B2B Marketing Strategist 100%
- Process Excellence Consultant 100%
AI is Not a Replacement for Strategy
It is a tool that becomes powerful when guided by human insight, creativity, and purpose in the B2B electronics industry.
STRATEGY
As a Manufacturing Marketing Strategist, I thrive on solving complex challenges and designing strategies that help organizations achieve their goals. I believe effective leadership starts with listening, building strong relationships, understanding customer needs, and turning insights into action.
DIGITAL MARKETING
I specialize in AI-driven B2B marketing strategies that create visibility, engagement, and growth. My work includes brand positioning, SEO, content creation, marketing automation, and lead generation. I focus on connecting marketing and engineering to build smarter digital ecosystems that turn marketing into a revenue driver.
PROCESS EXCELLENCE
I am passionate about developing scalable systems that improve efficiency and quality across product development, database management, and marketing operations. My goal is to combine process discipline with creativity to enable organizations to grow sustainably while continuously improving performance.
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B2B Brand Awareness Growth YoY
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Increased new Product Sale YoY
%
New Customer Growth YoY
Manufacturing Marketing Strategist and Industry Leader
A results-driven and forward-thinking executive with more than 20 years of leadership experience in digital marketing, product innovation, and manufacturing strategy. Proven success in driving revenue growth, expanding global market presence, improving margins, and leading new product launches across the electronics, semiconductor, and medical industries.
Recognized for turning complex business data into strategic insights that deliver measurable outcomes. Skilled in leading cross-functional teams, managing large-scale projects, and developing AI-enabled marketing strategies that align business goals with customer needs and market trends.
Producer and Host
I created this podcast to spotlight real leaders driving innovation in the electronics and manufacturing industries. Each episode shares practical insights on leadership, communication, and AI’s growing role in transforming operations and culture.
Founder, Facilitator, and Moderator
Mind The Innovation Mastermind
I lead a cross-industry community of professionals dedicated to fostering innovation, collaboration, and continuous improvement. Through this mastermind format, members share proven frameworks that drive change, improve productivity, and strengthen leadership capacity.
Speaker and Industry Advocate
I am passionate about sharing actionable insights on B2B marketing, product development, and leadership. My talks cover topics such as visual management, agile product development, and the integration of AI into marketing and manufacturing strategy, inspiring teams to lead with purpose and innovation.
Turn Marketing into a Revenue Engine
Brand awareness
Building a strong brand is essential for manufacturers who want to lead their market. Brand awareness drives customer loyalty, increases pricing power, and creates differentiation in an increasingly crowded digital landscape.
Voice of The customer (VOC)
Manufacturers that listen to and act on the Voice of the Customer gain a significant competitive edge. By turning feedback into insight, companies can design products and experiences that align with real customer needs — building trust, credibility, and stronger relationships.
Digital marketing strategy
A focused digital marketing strategy built around SEO, content, and data analysis helps manufacturers increase visibility, engagement, and conversions. Integrating AI-driven insights provides a deeper understanding of buyer intent and enables marketing teams to deliver personalized, measurable results.
Sales Enablement
Effective sales enablement connects marketing and sales to drive growth. By equipping teams with the right tools, insights, and content, manufacturers can increase efficiency, improve customer relationships, and enhance their competitive advantage.
Discover how AI is transforming B2B marketing and leadership