Meet
Sannah VInding
Engineer. Go-to-Market Strategist. Growth & Product Marketing Leader.
I work at the intersection of engineering, go-to-market strategy, and growth in the electronics, semiconductor, and advanced manufacturing industries.
I am an engineer-turned go-to-market leader with deep experience translating complex technologies into clear positioning, scalable GTM systems, and measurable business impact.
My work bridges engineering rigor with commercial strategy. I help organizations move faster, communicate more clearly, and align R&D, Engineering, Sales, and Marketing around real customer outcomes – not internal assumptions.
Across my career, I’ve led global product marketing, portfolio strategy, and digital transformation initiatives that improve execution speed, sharpen differentiation, and drive sustainable growth in highly technical markets.
- Engineering-Driven Go-to-Market Strategy 100%
- Product Marketing & Portfolio Leadership 100%
- Digital Growth & AI-Enabled Execution 100%
WHAT I FOCUS ON
Engineering-Driven Go-to-Market Strategy
I design GTM systems grounded in engineering reality, applications, trade-offs, performance data, and proof. This ensures credibility with technical buyers and clarity across product, sales, and marketing teams.
Product Marketing & Portfolio Leadership
I build and lead product marketing functions that bring structure to complex portfolios, clarify value propositions, and create consistency across regions, channels, and product lines.
Digital Growth & AI-Enabled Execution
I operationalize data-driven and AI-enabled workflows across segmentation, content, and enablement to increase speed, precision, and scalability, without losing technical accuracy.
%
B2B Brand Awareness Growth YoY
%
Increased new Product Sale YoY
%
New Customer Growth YoY
Engineering-Driven GTM & Growth Leader
I work at the intersection of engineering, go-to-market strategy, and growth in complex B2B industries.
My work focuses on building engineering-informed GTM systems that turn technical depth into clear positioning, scalable execution, and measurable business impact. I take a systems approach to growth, aligning product, engineering, marketing, and sales around how buyers actually evaluate and trust technical solutions.
Through ongoing research, writing, and real-world experimentation, I actively explore how AI, data, and modern digital ecosystems are reshaping discovery, decision-making, and leadership in electronics and manufacturing. The insights shared across this site reflect what works in practice, not theory, and continue to evolve as technology and buyer behavior change.
PODCAST & INDUSTRY DIALOGUE
Producer & Host — Leadership in Manufacturing Podcast
I founded and host Leadership in Manufacturing, an independent leadership platform focused on how executives across electronics, manufacturing, and supply chain lead teams, adopt technology, and execute in complex environments.
The podcast serves as an applied environment for testing positioning, messaging, and GTM narratives with senior technical and commercial leaders — grounded in real engagement and performance data.
INDUSTRY LEADERSHIP & CONTRIBUTIONS
Electronic Components Industry Association (ECIA)
Recruiting Committee Member — supporting talent development and industry growth
Lean Product & Process Development Exchange (LPPDE)
Chairman of the Board & Board Member (2018–2021)
Keynote speaker and educator on lean product development and innovation leadership
Industry Publishing & Speaking
Contributor to ERA publications, conference speaker, podcast guest, and innovation judge across electronics and manufacturing organizations
LEADERSHIP FACILITATION & PEER DIALOGUE
I founded and facilitated a peer leadership forum focused on innovation, continuous improvement, and cross-functional decision-making in technical and manufacturing environments.
The group served as a practical space for structured dialogue, systems thinking, and leadership development, where executives explored how to navigate complexity, align teams, and make better decisions during periods of change.
This experience strengthened my facilitation approach and reinforced my belief that clarity, learning, and disciplined thinking are essential to leading effectively as technology, markets, and expectations evolve.
Turn Marketing into a Revenue Engine
BRAND CLARITY
I focus on building brand clarity in technical markets where complexity often creates friction. In electronics and manufacturing, strong brands are not built on slogans, but on consistent technical truth, clear positioning, and credibility earned over time. When buyers understand what you do and why it matters, trust accelerates and pricing power follows.
BUYER REALITY
Growth improves when organizations align around how engineers and technical buyers actually evaluate solutions. I work from buyer behavior outward, connecting engineering insight, application context, and decision risk to shape messaging, content, and go-to-market systems that reflect real evaluation paths, not assumed ones.
DIGITAL & AI-INFORMED GTM STRATEGY
I design digital go-to-market strategies that combine SEO, content, data, and AI-enabled workflows to improve visibility, discovery, and execution speed. AI is not treated as a shortcut, but as an amplifier when grounded in accurate technical understanding, structured product data, and clear intent. The result is scalable growth systems that deliver measurable outcomes, not noise.
Sales Enablement
Effective sales enablement connects marketing, engineering, and sales around shared truth. I focus on building enablement systems that equip teams with the right technical context, positioning, and proof so conversations move faster, decisions feel safer, and execution stays aligned across the organization.
Engineering, go-to-market execution, and AI are no longer separate disciplines.
As discovery, evaluation, and trust increasingly form before human interaction, leaders who understand how engineering truth, AI systems, and execution intersect will define the next era of B2B growth.
The work now is not optional. It is structural. Those who build clarity early will compound advantage. Those who wait will compete for relevance.