Curiosity can unlock the most powerful solutions

I’m Sannah

I founded Mind The Innovation to inspire and help other business professionals to reflect and succeed with their innovation challenges. Innovation is not just about processes and products, it’s also about people.

I’m a creative business professional with about 20 years of experience in innovative product development, B2B marketing, and process excellence within consumer electronics and the global human-machine interface industry.

Expert in leading engineering teams in innovative product development, providing technical leadership and problem-solving skills to successfully realize organizations’ product visions.

I started the podcast because I have a passion for innovative products that can improve people’s lives. I wanted to share my experience (personal and professional journey) through success and challenges. I hope you enjoy the podcast .

Sannah Vinding

Sannah Vinding

Host / Founder of Mind The Innovation

  • Customer-centric Mindset 86% 86%
  • Product Marketing Strategy 98% 98%
  • Ideation Expertise 95% 95%

Excellence is a Process Not a Destination


I know how to help create new ideas, solve problems and develop strategies to help business leaders realize their goals. My greatest contribution to any organization lies in my natural ability to interact positively and proactively with people. Management is about people – H2H (human to Human)


I have a passion for defining and implementing scalable processes and systems in order to deliver best-in-class product development, database management, and promotional communications programs with a focus on quality, efficiency, and scale.


Expert in B2B and purpose-driven brand strategy growth with the leveraging of SEO, content development, marketing automation, lead generation, and educational drip campaigns.


B2B Brand Awareness Growth YoY


Increased New Product Sales YoY


New Customer Growth YoY

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Prioritizing innovation today is the key to unlocking growth. Product Innovation is a challenge no matter what industry you’re in.

Let’s learn together