by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy
Why alignment drives measurable growth for electronics manufacturers From Alignment to Acceleration In manufacturing, marketing and sales share a common goal: growth. Yet, these two functions often operate in silos, with marketing focused on awareness and sales...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy
Redefining B2B visibility in the age of AI How AI is transforming the way buyers find and evaluate solutions AI is redefining how engineers, buyers, and decision-makers search for technical solutions. The B2B buying process has shifted dramatically, and visibility is...
