Engineering-driven B2B marketing and go-to-market strategy for complex technical industries
Engineering-First GTM Strategy
AI-informed GTM Systems
Clear Go-to-Market leadership
How I Think About B2B Growth in Technical Markets
Why this matters
AI has changed how engineers and technical buyers discover, evaluate, and trust solutions.
The real risk for electronics and manufacturing companies is not adoption. It is being invisible at the moment decisions are formed.
This work is grounded in a clear framework for engineering-driven B2B growth in an AI-mediated market.
What I focus on
Making technical expertise visible and trusted in AI-driven discovery
Aligning engineering, marketing, and leadership around real buyer behavior
Building go to market systems that scale clarity, not noise
How this shows up in practice
Content and messaging designed for how engineers actually search and decide
Go to market strategies grounded in engineering reality and data
Leadership alignment that turns AI into leverage, not confusion
A Clear Point of View on AI, Engineering, and Growth
I approach AI, engineering, and growth from inside the system, not from the sidelines.
My work sits at the intersection of technical depth, buyer behavior, and go-to-market execution in complex B2B environments.
What follows reflects what works in practice, what breaks in reality, and how leaders can align teams around clarity instead of noise.
INSIGHT
Ongoing analysis of AI, engineering-driven go-to-market strategy, and growth in complex B2B markets.
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Leadership Podcast
Real Leadership for Complex Technical Teams
Leadership today is not about theory or titles.
It is about making decisions, earning trust, and leading teams through complexity.
On the Leadership in Manufacturing Podcast, I speak with executives across electronics, manufacturing, distribution, and supply chain about what leadership actually looks like when expectations are high and conditions are constantly changing.
Each episode delivers practical insights on leadership, communication, and execution, grounded in real experience, not hype, so you can apply what you hear directly in your role.
🎧 Listen to real leadership in action
Meet Sannah
I am Sannah Vinding, an engineer and go-to-market leader working at the intersection of engineering, product, and marketing in the electronics and manufacturing industry.
My work focuses on translating complex technology into clear positioning, disciplined execution, and measurable business impact. I apply engineering rigor and systems thinking to go-to-market strategy, helping organizations connect technical depth to real customer outcomes.
The Leadership in Manufacturing Podcast is an extension of that work. It serves as an applied platform where I learn directly from industry leaders navigating real operational, leadership, and technology challenges and translate those insights into practical guidance for teams operating in complex environments.
As AI, data, and digital ecosystems continue to reshape how buyers discover, evaluate, and trust solutions, I actively study and test how these shifts impact go-to-market strategy and leadership decision-making in technical markets.
I believe strong leadership is built through listening, clarity, and informed decisions — especially as complexity increases.
Engineer | GTM, Growth & Product Marketing Leader
Engineering, go-to-market execution, and AI are no longer separate disciplines.
As discovery, evaluation, and trust increasingly form before human interaction, leaders who understand how engineering truth, AI systems, and execution intersect will define the next era of B2B growth.
The work now is not optional. It is structural. Those who build clarity early will compound advantage. Those who wait will compete for relevance.