by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Leadership and Operating Models
WHY SaaS GO-TO-MARKET MODELS FAIL IN ELECTRONICS The engineering-driven GTM model electronics need in 2026 If you look at the organizational charts of most electronics manufacturers today, you will find a Go-To-Market (GTM) structure that looks suspiciously like it...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Leadership and Operating Models
Go-To-Market Fails When It Ignores Engineering Reality Most go-to-market (GTM) structures used in electronics were borrowed from software playbooks. That sounds harmless until you look at how technical buying actually works. In electronics and manufacturing, engineers...
