Engineering-driven B2B marketing and go-to-market strategy for complex technical industries
Engineering Insight.
AI-informed GTM Strategy
Clear Go-to-Market leadership
How I Think About B2B Growth in Technical Markets
Why this matters
AI has changed how engineers and technical buyers discover, evaluate, and trust solutions.
The real risk for electronics and manufacturing companies is not adoption. It is being invisible at the moment decisions are formed.
What I focus on
Making technical expertise visible and trusted in AI-driven discovery
Aligning engineering, marketing, and leadership around real buyer behavior
Building go to market systems that scale clarity, not noise
How this shows up in practice
Content and messaging designed for how engineers actually search and decide
Go to market strategies grounded in engineering reality and data
Leadership alignment that turns AI into leverage, not confusion
A Clear Point of View on AI, Engineering, and Growth
BLOG
Bridging Marketing and Sales: How AI Aligns B2B Teams for Smarter Growth
Discover how AI bridges marketing and sales in manufacturing by turning intent data and analytics into shared intelligence that drives measurable growth.
AI is Reshaping B2B Marketing in the Electronics Industry
Discover how AI is transforming B2B marketing in the electronics industry. Learn why AI-driven visibility, data intelligence, and leadership are key to driving growth across manufacturing and the supply chain.
The Importance of Leveraging LinkedIn for Social Selling & Social Buying in Manufacturing
Understanding the Benefits of Social Selling & Social Buying Through LinkedIn for Industrial Manufacturing
Leadership Podcast
Real Leadership for Complex Technical Teams
Leadership today is not about theory or titles.
It is about making decisions, earning trust, and leading teams through complexity.
On the Leadership in Manufacturing Podcast, I speak with executives across electronics, manufacturing, distribution, and supply chain about what leadership actually looks like when expectations are high and conditions are constantly changing.
Each episode delivers practical insights on leadership, communication, and execution, grounded in real experience, not hype, so you can apply what you hear directly in your role.
🎧 Listen to real leadership in action
Meet Sannah
I am Sannah Vinding, an engineer and go to market leader working at the intersection of engineering, product, and marketing in the electronics and manufacturing industry.
My work focuses on translating complex technology into clear positioning, strong execution, and measurable business impact. I bring engineering discipline and systems thinking into go to market strategy, helping organizations connect technical value to customer outcomes.
The Leadership in Manufacturing Podcast is an extension of that work. It is an applied platform where I learn directly from industry leaders navigating real challenges and turn those insights into practical guidance for leading teams, driving alignment, and executing with clarity in technical environments.
I believe strong leadership is built through listening, trust, and informed decision making, especially as complexity continues to increase.
Engineer | GTM, Growth & Product Marketing Leader
FEATURED
Sannah Vinding Featured on the Waldom Executive Series
Sannah Vinding, a recognized leader in the electronics and semiconductor industry, shares her journey as an innovator and her approach to effective leadership. She discusses the trends reshaping electronics manufacturing, including AI, automation, 3D printing, and the growing importance of digitalization.
In the conversation, Sannah highlights the role of thought leadership and continuous learning in driving progress across the industry. She also underscores the value of collaboration between master distributors and manufacturers in strengthening innovation and supply chain efficiency.
Watch the full interview to gain practical insights from one of the industry’s leading voices on leadership, technology, and the future of manufacturing.
Stay Current on AI, Engineering, and Leadership
Follow the thinking behind engineering-driven marketing strategy in electronics and manufacturing.
AI-Driven Brand Strategy for Technical Markets
In electronics and manufacturing, brand is built on credibility and technical trust. AI enables organizations to clarify their value, differentiate real engineering expertise, and communicate with precision across complex buying journeys. When brand strategy is grounded in data and engineering reality, companies position themselves as reliable partners, not interchangeable suppliers.
Understanding the Technical Buyer Through AI
AI makes it possible to understand engineers and technical buyers at a deeper level. By analyzing real behavior, intent signals, and contextual research patterns, organizations can identify needs earlier and respond with relevance. Listening to the customer through AI-driven insight ensures decisions are informed, customer-centric, and aligned with how engineers actually search, evaluate, and decide.
Digital and AI Strategy as a Growth Driver
A modern digital strategy in manufacturing places AI at the center of decision-making. From marketing to supply chain, organizations that integrate AI thoughtfully improve clarity, accelerate innovation, and compete more effectively. When digital and AI strategy align with leadership priorities, data becomes a driver of smarter decisions and measurable growth.
Discover How AI Is Transforming B2B Marketing and Leadership
Engineering insight. AI strategy. Leadership clarity for a changing industry.