INSIGHTS

B2B growth in technical industries has fundamentally changed.

Engineers and technical buyers now evaluate, compare, and form preferences long before a sales conversation begins. AI systems increasingly mediate discovery, shape visibility, and influence trust at the moment decisions are formed.

In electronics and manufacturing, go-to-market strategy can no longer be separated from engineering reality or treated as a marketing execution problem. Growth now depends on how well organizations align engineering insight, AI-informed discovery, and leadership decision-making into a coherent system.

Why Should Manufacturing Companies Use Video Content in their Marketing Strategy?

by Sannah Vinding | Aug 14, 2022 | B2B Marketing, Manufacturing, Marketing, Marketing Manufacturing, video

Do you know why manufacturing companies should consider using video content in their marketing strategy? In this post, I’m going to share why video content marketing should be part of your overall marketing strategy

Develop a Marketing Plan That Works For Your Manufacturing Company

by Sannah Vinding | Aug 7, 2022 | B2B Marketing, Manufacturing, Marketing, Marketing Manufacturing

marketing plans aren’t just for large companies; small manufacturing firms can benefit from having a plan too. By developing a clear strategy for promoting your products, you can ensure that your company is reaching its maximum potential.

Why do you need MQL’s (marketing qualified leads)?

by Sannah Vinding | Jul 29, 2022 | B2B Marketing, Manufacturing, Marketing, Marketing Manufacturing

If you’re looking for ways to increase sales and grow your business, you should always be prioritizing lead generation and marketing qualified leads. These two areas will give you access to new customers and prospects, which means increased revenue and profits

Digital Marketing: Why it Matters for Manufacturers

by Sannah Vinding | Jul 27, 2022 | B2B Marketing, Manufacturing, Marketing, Marketing Manufacturing

A manufacturer can use digital marketing to reach their customers more effectively. This article explains why manufacturers should care about digital marketing.

Free Process Template

by Sannah Vinding | Apr 1, 2022 | Process Improvement, Template

Process maps help to understand how work gets completed within an organization. They identify bottlenecks, repetition, and delays. Download your free flow & process template here.

Next Entries »

AI is not replacing marketers; it’s empowering them to make smarter, faster, and more human decisions.” — Sannah Vinding

“Digital growth happens when data and creativity work together, strategy gives it direction, and AI gives it speed.” — Sannah Vinding

“The future of marketing belongs to leaders who understand both technology and people, because AI can guide the process, but humans define the purpose.” — Sannah Vinding

Engineering, go-to-market execution, and AI are no longer separate disciplines.

As discovery, evaluation, and trust increasingly form before human interaction, leaders who understand how engineering truth, AI systems, and execution intersect will define the next era of B2B growth.

The work now is not optional. It is structural. Those who build clarity early will compound advantage. Those who wait will compete for relevance.