by Sannah Vinding | AI and Technical Discovery, B2B Marketing, Engineering-Driven GTM, Go-To-Market Strategy, Marketing Manufacturing
AI is reshaping industrial search. Traffic is no longer the primary metric of influence Over the last 24 months, industrial and electronics organizations have experienced a measurable change in organic search behavior: Increased zero-click searches AI-generated...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy
I Stopped Shopping and Started Learning The Friction That Forced a Change The problem was not AI. It was a fitted sheet that refused to stay on my mattress. Every night, the corners popped off. Every morning, mild irritation. Not dramatic. Just persistent enough that...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Manufacturing, Marketing, Marketing Manufacturing
Marketing Is No Longer a Creative Service It Is Technical Infrastructure This Is Not a Content Problem It’s an Operating Model Problem If your Product Marketing Managers spend their days fulfilling internal requests for “snazzy brochures,” and your team is still...
by Sannah Vinding | B2B Marketing, Marketing Manufacturing
Social Selling & Buying: Why It Matters The manufacturing industry is facing immense change, disruption, and intense competition. But even in the face of such challenging conditions, digital transformation provides an opportunity to unlock new revenue generation....
by Sannah Vinding | B2B Marketing, Manufacturing, Marketing, Marketing Manufacturing
Maximizing Engagement with Visual Content in Email Marketing Video thumbnails in an email can help grab the attention of potential customers and draw them in to learn more. They provide a visual cue that is eye-catching and introduces the content in a way that...
by Sannah Vinding | B2B Marketing, Manufacturing, Marketing Manufacturing
A Personalized Approach Can Benefit Your Business and Build Stronger Customer Relationships Recent surveys have shown that over 50% of business people respond better to friendlier, more humanized messages than direct ones. But why are companies so scared of humanizing...
