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From Search to Strategy: Why SEO Isn’t Dead, It’s Just Becoming AI First

From Search to Strategy: Why SEO Isn’t Dead, It’s Just Becoming AI First

by Sannah Vinding | B2B Marketing, Manufacturing, Marketing, Marketing Manufacturing

How AEO, LLM Optimization and Smart SEO Are Redefining Visibility for Electronics Manufacturers Why strategic visibility still starts with being found Every few years someone declares that SEO has died. But the truth is that it is evolving. What is changing is how...
Bridging Marketing and Sales: How AI Aligns B2B Teams for Smarter Growth

Bridging Marketing and Sales: How AI Aligns B2B Teams for Smarter Growth

by Sannah Vinding | B2B Marketing, Manufacturing, Marketing, Marketing Manufacturing

Why alignment drives measurable growth for electronics manufacturers From Alignment to Acceleration In manufacturing, marketing and sales share a common goal: growth. Yet, these two functions often operate in silos, with marketing focused on awareness and sales...
AI is Reshaping B2B Marketing in the Electronics Industry

AI is Reshaping B2B Marketing in the Electronics Industry

by Sannah Vinding | B2B Marketing, Manufacturing, Marketing, Marketing Manufacturing

Redefining B2B visibility in the age of AI How AI is transforming the way buyers find and evaluate solutions AI is redefining how engineers, buyers, and decision-makers search for technical solutions. The B2B buying process has shifted dramatically, and visibility is...
The Importance of Leveraging LinkedIn for Social Selling & Social Buying in Manufacturing

The Importance of Leveraging LinkedIn for Social Selling & Social Buying in Manufacturing

by Sannah Vinding | B2B Marketing, Marketing Manufacturing

Social Selling & Buying: Why It Matters The manufacturing industry is facing immense change, disruption, and intense competition. But even in the face of such challenging conditions, digital transformation provides an opportunity to unlock new revenue generation....
How Video Thumbnails Can Boost Your Email Click-Through Rates

How Video Thumbnails Can Boost Your Email Click-Through Rates

by Sannah Vinding | B2B Marketing, Manufacturing, Marketing, Marketing Manufacturing

Maximizing Engagement with Visual Content in Email Marketing Video thumbnails in an email can help grab the attention of potential customers and draw them in to learn more. They provide a visual cue that is eye-catching and introduces the content in a way that...
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