by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy
Why alignment drives measurable growth for electronics manufacturers From Alignment to Acceleration In manufacturing, marketing and sales share a common goal: growth. Yet, these two functions often operate in silos, with marketing focused on awareness and sales...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy
Redefining B2B visibility in the age of AI How AI is transforming the way buyers find and evaluate solutions AI is redefining how engineers, buyers, and decision-makers search for technical solutions. The B2B buying process has shifted dramatically, and visibility is...
by Sannah Vinding | B2B Marketing, Marketing Manufacturing
Social Selling & Buying: Why It Matters The manufacturing industry is facing immense change, disruption, and intense competition. But even in the face of such challenging conditions, digital transformation provides an opportunity to unlock new revenue generation....
by Sannah Vinding | B2B Marketing, Manufacturing, Marketing, Marketing Manufacturing
Maximizing Engagement with Visual Content in Email Marketing Video thumbnails in an email can help grab the attention of potential customers and draw them in to learn more. They provide a visual cue that is eye-catching and introduces the content in a way that...
by Sannah Vinding | B2B Marketing, Manufacturing, Marketing Manufacturing
A Personalized Approach Can Benefit Your Business and Build Stronger Customer Relationships Recent surveys have shown that over 50% of business people respond better to friendlier, more humanized messages than direct ones. But why are companies so scared of humanizing...
