by Sannah Vinding | AI and Technical Discovery, B2B Marketing, Engineering-Driven GTM, Go-To-Market Strategy, Marketing Manufacturing
AI is reshaping industrial search. Traffic is no longer the primary metric of influence Over the last 24 months, industrial and electronics organizations have experienced a measurable change in organic search behavior: Increased zero-click searches AI-generated...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy
I Stopped Shopping and Started Learning The Friction That Forced a Change The problem was not AI. It was a fitted sheet that refused to stay on my mattress. Every night, the corners popped off. Every morning, mild irritation. Not dramatic. Just persistent enough that...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Manufacturing, Marketing, Marketing Manufacturing
Marketing Is No Longer a Creative Service It Is Technical Infrastructure This Is Not a Content Problem It’s an Operating Model Problem If your Product Marketing Managers spend their days fulfilling internal requests for “snazzy brochures,” and your team is still...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Leadership and Operating Models
WHY SaaS GO-TO-MARKET MODELS FAIL IN ELECTRONICS The engineering-driven GTM model electronics need in 2026 If you look at the organizational charts of most electronics manufacturers today, you will find a Go-To-Market (GTM) structure that looks suspiciously like it...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy
What technical leaders need to get right before scaling AI across GTM AI is now embedded across go-to-market work, from content creation and enablement to discovery and search. For electronics companies in 2026, the opportunity is real. So is the risk. In technical...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Leadership and Operating Models
Go-To-Market Fails When It Ignores Engineering Reality Most go-to-market (GTM) structures used in electronics were borrowed from software playbooks. That sounds harmless until you look at how technical buying actually works. In electronics and manufacturing, engineers...
