by Sannah Vinding | AI and Technical Discovery, B2B Marketing, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Manufacturing, Marketing, Marketing Manufacturing
Marketing Is No Longer a Creative Service It Is Technical Infrastructure This Is Not a Content Problem It’s an Operating Model Problem If your Product Marketing Managers spend their days fulfilling internal requests for “snazzy brochures,” and your team is still...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Leadership and Operating Models
WHY SaaS GO-TO-MARKET MODELS FAIL IN ELECTRONICS The engineering-driven GTM model electronics need in 2026 If you look at the organizational charts of most electronics manufacturers today, you will find a Go-To-Market (GTM) structure that looks suspiciously like it...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy
What technical leaders need to get right before scaling AI across GTM AI is now embedded across go-to-market work, from content creation and enablement to discovery and search. For electronics companies in 2026, the opportunity is real. So is the risk. In technical...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Leadership and Operating Models
Go-To-Market Fails When It Ignores Engineering Reality Most go-to-market (GTM) structures used in electronics were borrowed from software playbooks. That sounds harmless until you look at how technical buying actually works. In electronics and manufacturing, engineers...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy
Manufacturers Struggle to Compete Without a Modern Marketing Engine Buyer behavior has changed, and most manufacturers are not ready The manufacturing, electronics, and component industries are entering a new era. Buying journeys are longer, more digital, and more...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy
How AEO, LLM Optimization and Smart SEO Are Redefining Visibility for Electronics Manufacturers Why strategic visibility still starts with being found Every few years someone declares that SEO has died. But the truth is that it is evolving. What is changing is how...
