Leadership & B2B Marketing Strategist
Technical Engineering Expert
Electronics Industry Pro
WHAT
How can B2B component manufacturers use information to win deals?
To win in the digital B2B environment manufacturers must drive growth by enabling customers’ confidence in their own decisions through supporting them with educational industry information.
How does digital marketing work for electronics manufacturers?
Engineers uses digital, self-service and in-person channels to research solutions for their problems, manufacturers need to be present in the digital space to stand out as industry experts and the chance of landing new business for new customers.
The B2B purchasing process has changed, but your sales strategy hasen't. What to do next.
Understand your customers’ intent and identify their decision/buyers’ journey – The B2B buyer’s journey is not a linear process anymore.
WHY
The number of people going online to look up solutions (answers) are increasing every day.
Digital marketing is important because it connects a business with its customers when they are online.
60%
Prefer not to interact with a sales rep as the primary source of information.
Source:Forrester
27%
Of the B2B buyer’s journey is now spent researching independently online.
Source: Gartner
Leadership Podcast
The Leadership in Manufacturing Podcast: 2024’s Top 10 Phenomenon
Earning a prestigious spot among the top 10 electronics manufacturing podcasts of 2024, The Leadership in Manufacturing Podcast is tailored for those deeply involved in the electronics supply chain, the extensive manufacturing sector, and serving as manufacturers’ representatives. This acclaimed podcast stands as your pivotal companion on the path to leadership mastery in these critical industry segments.
Navigating the intricacies of leadership within the electronics supply chain and manufacturing sectors demands not just intent but a strategic approach to continuous improvement. The journey toward exceptional leadership is often hampered by a scarcity of dedicated training resources aimed at nurturing high-performing teams specific to these areas.
Our commitment through this podcast is to bridge such gaps, offering a specialized focus on the development needs of professionals across the electronics supply chain, manufacturing sector, and manufacturers’ representatives. We believe in the transformative power of investing in our team members’ growth to foster outstanding teams. Halting this investment is tantamount to diminishing our capacity to assemble exemplary teams.
As a top 10 ranked podcast in the manufacturing category for 2024, we bring you an insider’s perspective on the latest trends, revolutionary practices, and essential leadership strategies tailored for the electronics manufacturing and supply chain sectors. Our mission is to empower leaders within these industries, steering you towards cultivating teams that not only champion innovation but are also instrumental in achieving operational excellence.
Join us on this transformative journey toward unparalleled leadership excellence. Ignite the spark of success within your team by engaging with our content, and redefine what it means to lead in the fast-evolving landscapes of the electronics supply chain and manufacturing sectors. Tune in now and step into the role of a leader who truly makes an impact.
Why This Podcast is a Must-Listen
The Leadership in Manufacturing Podcast isn’t just another podcast; it’s a critical tool for anyone looking to make a substantial impact in the electronics supply chain, manufacturing sector, or as manufacturers’ representatives
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FEATURED
Sannah Vinding Featured on the Waldom Executive Series
Sannah, a recognized leader in the electronics and semiconductor industry, delves into her journey as an innovator and her quest to drive effective leadership in the sector. Throughout the episode, Sannah reflects on the trends that are reshaping the landscape of electronics manufacturing, highlighting the pervasive influence of AI, automation, 3D printing, and the importance of digitalization within companies.
Addressing the critical role of podcasts like hers, “Leadership in Manufacturing,” Sannah discusses the power of thought leadership and sharing industry experiences to inspire current and future leaders. She emphasizes the need for continuous learning in an ever-evolving industry, and the value of insights from industry leaders to understand personal and professional growth.
Furthermore, Sannah offers her expertise on the importance of collaboration between master distributors like Waldom and manufacturers, stressing its significance in innovation and supply chain efficiency. Although the future of the electronics and semiconductor markets remains uncertain, Sannah advises staying agile, embracing new tools, and maintaining open communication with customers and industry partners.
For a more in-depth exploration of these topics and to glean wisdom from a leading voice in the field, watch the insightful conversation with Sannah Vinding.
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BLOG
The Importance of Leveraging LinkedIn for Social Selling & Social Buying in Manufacturing
Understanding the Benefits of Social Selling & Social Buying Through LinkedIn for Industrial Manufacturing
How Video Thumbnails Can Boost Your Email Click-Through Rates
The word “video” in the subject line alone can boost open rates. With a few simple steps, you can make the most of this powerful marketing tool to boost engagement with your emails!
Why Manufacturing Organizations Should Embrace a Human-Centered Marketing Strategy
Learn about the benefits of adopting a human-centered marketing approach in the manufacturing industry from a professional who has firsthand experience with its positive impact on an organization’s marketing efforts.”
Why Sales and Marketing should always be working together to maximize growth
When sales and marketing work together, they can achieve double-digit growth year after year.
In this article, I’ll teach you how sales and marketing can work together to increase revenue, reduce costs, and create long-term relationships.
Why Should Manufacturing Companies Use Video Content in their Marketing Strategy?
Do you know why manufacturing companies should consider using video content in their marketing strategy? In this post, I’m going to share why video content marketing should be part of your overall marketing strategy
Develop a Marketing Plan That Works For Your Manufacturing Company
marketing plans aren’t just for large companies; small manufacturing firms can benefit from having a plan too. By developing a clear strategy for promoting your products, you can ensure that your company is reaching its maximum potential.
Why do you need MQL’s (marketing qualified leads)?
If you’re looking for ways to increase sales and grow your business, you should always be prioritizing lead generation and marketing qualified leads. These two areas will give you access to new customers and prospects, which means increased revenue and profits
Digital Marketing: Why it Matters for Manufacturers
A manufacturer can use digital marketing to reach their customers more effectively. This article explains why manufacturers should care about digital marketing.
Free Process Template
Process maps help to understand how work gets completed within an organization. They identify bottlenecks, repetition, and delays. Download your free flow & process template here.
Meet Sannah
I am Sannah Vinding, a seasoned manufacturing marketing strategist with a rich background spanning over two decades. My expertise lies in pioneering product development, innovative B2B marketing strategies, and driving process enhancements within the consumer electronics and global human-machine interface sectors.
As a proficient technical engineer and accomplished B2B marketing expert, I offer valuable insights and solutions tailored to elevate the electronic component manufacturing industry.
let’s learn together
Brand awareness
A brand strategy is essential for a manufacturing organization as it helps to define the organization’s unique identity and purpose, and it serves as a guiding force for all marketing and communication efforts.
Voice of the Customer
The voice of the customer is an essential component of a customer-centric approach to business, and it can help manufacturing organizations to better serve their customers and achieve long-term success.
Digital Strategy
Having a digital strategy is essential for manufacturing organizations in today’s digital world, as it helps to ensure that the organization is positioned to effectively compete and thrive in the digital marketplace