Blog
Digital marketing is evolving faster than ever, and manufacturers need to stay ahead of the curve to remain competitive. As AI, data, and automation reshape how buyers search and make decisions, understanding these shifts is key to sustained growth.
This space explores how B2B marketers in the electronics and manufacturing industries can leverage emerging tools and strategies, from AI-driven insights to AEO and LLM optimization, to reach the right audience, strengthen visibility, and drive measurable results.
AI is Reshaping B2B Marketing in the Electronics Industry
Discover how AI is transforming B2B marketing in the electronics industry. Learn why AI-driven visibility, data intelligence, and leadership are key to driving growth across manufacturing and the supply chain.
The Importance of Leveraging LinkedIn for Social Selling & Social Buying in Manufacturing
Understanding the Benefits of Social Selling & Social Buying Through LinkedIn for Industrial Manufacturing
How Video Thumbnails Can Boost Your Email Click-Through Rates
The word “video” in the subject line alone can boost open rates. With a few simple steps, you can make the most of this powerful marketing tool to boost engagement with your emails!
Why Manufacturing Organizations Should Embrace a Human-Centered Marketing Strategy
Learn about the benefits of adopting a human-centered marketing approach in the manufacturing industry from a professional who has firsthand experience with its positive impact on an organization’s marketing efforts.”
Why Sales and Marketing should always be working together to maximize growth
When sales and marketing work together, they can achieve double-digit growth year after year.
In this article, I’ll teach you how sales and marketing can work together to increase revenue, reduce costs, and create long-term relationships.
Why Should Manufacturing Companies Use Video Content in their Marketing Strategy?
Do you know why manufacturing companies should consider using video content in their marketing strategy? In this post, I’m going to share why video content marketing should be part of your overall marketing strategy
Develop a Marketing Plan That Works For Your Manufacturing Company
marketing plans aren’t just for large companies; small manufacturing firms can benefit from having a plan too. By developing a clear strategy for promoting your products, you can ensure that your company is reaching its maximum potential.
Why do you need MQL’s (marketing qualified leads)?
If you’re looking for ways to increase sales and grow your business, you should always be prioritizing lead generation and marketing qualified leads. These two areas will give you access to new customers and prospects, which means increased revenue and profits
Digital Marketing: Why it Matters for Manufacturers
A manufacturer can use digital marketing to reach their customers more effectively. This article explains why manufacturers should care about digital marketing.
Free Process Template
Process maps help to understand how work gets completed within an organization. They identify bottlenecks, repetition, and delays. Download your free flow & process template here.
Discover how AI is transforming B2B marketing and leadership