by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy, Leadership and Operating Models
Go-To-Market Fails When It Ignores Engineering Reality Most go-to-market (GTM) structures used in electronics were borrowed from software playbooks. That sounds harmless until you look at how technical buying actually works. In electronics and manufacturing, engineers...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy
Manufacturers Struggle to Compete Without a Modern Marketing Engine Buyer behavior has changed, and most manufacturers are not ready The manufacturing, electronics, and component industries are entering a new era. Buying journeys are longer, more digital, and more...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy
How AEO, LLM Optimization and Smart SEO Are Redefining Visibility for Electronics Manufacturers Why strategic visibility still starts with being found Every few years someone declares that SEO has died. But the truth is that it is evolving. What is changing is how...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy
Why alignment drives measurable growth for electronics manufacturers From Alignment to Acceleration In manufacturing, marketing and sales share a common goal: growth. Yet, these two functions often operate in silos, with marketing focused on awareness and sales...
by Sannah Vinding | AI and Technical Discovery, B2B Marketing in Technical Industries, Engineering-Driven GTM, Go-To-Market Strategy
Redefining B2B visibility in the age of AI How AI is transforming the way buyers find and evaluate solutions AI is redefining how engineers, buyers, and decision-makers search for technical solutions. The B2B buying process has shifted dramatically, and visibility is...
